Privacy Policy

DFS is the reseller division of New England Business Services, a business unit of Deluxe Small Business Sales, Inc. DFS offers private label business products at wholesale prices for resale by qualified dealers. DFS maintains a firm commitment to your privacy. In that effort, we respect and protect the privacy of those who use our Web site, products, and services.

This Privacy Policy, effective June 5, 2019, applies to all personal information we obtain. We have a long history of recognizing and protecting the privacy of our dealers' information. We strive to protect your privacy and utilize technology that gives you a safe and powerful online experience. We want to assure you that when we ask for customer information, our goal is to improve our dealer relationships.

Guiding Principles of Privacy


A commitment to use reasonable procedures to ensure that information collected, used, and exchanged will be accurate and complete.


A commitment to use appropriate security measures for protecting information from unauthorized access, use, and disclosure.


A commitment to collect, use, and exchange data in accordance with applicable laws, and contractual obligations.


A commitment to collect, use, and exchange information in accordance with appropriate confidentiality standards.


A commitment to self-regulation in recognition of expectations of privacy, our policy, and in accordance with leading industry standards.


A commitment to respond to privacy-related inquiries in a timely and accurate manner.

Employee Education:

A commitment to educate employees regarding information practices and the proper handling and use of information.


A commitment to periodic auditing of internal activities to ensure adherence to established information practices, policies, and procedures.

The following statements will help you understand how we collect, use, and safeguard the information you provide to us. It also describes your individual access rights to your personal information.

Personal Information You Choose to Provide

At times, we may request that you voluntarily supply personal information for purposes such as acquiring our products or services, requesting information or product samples registering on this website, or making purchases. If you elect to participate, we may require personal information, including your name, mailing address, phone number, bank information, credit card information or email address. When you submit personal information to us, you understand and agree that we may access, store, and use your personal information. Information you provide will be protected according to our strict standards of security and confidentiality.

Cookie Definition and Use

Cookies are small pieces of information that are stored by your Web browser on your computer's hard drive. A cookie may contain information (such as a unique user session ID) that is used to track the pages of the Web sites you've visited. This Web site uses cookies to improve your shopping experience. The information stored in cookies helps us serve you better by keeping track of your order as you shop at our sites. This information also helps us improve our site design. Most Web browsers automatically accept cookies, but you can set your browser to decline cookies. Even if your Web browser is set to decline cookies, you can use many of the features within this site. However, you will not be able to place an order or retrieve your order status.

How Collected Information is Used

We are committed to protecting your personal information. We use the information collected about you to provide the services that you’ve requested, process orders, and to provide a more personalized shopping experience. We may also use your information to communicate with you about products, services, and future promotions.

If you do not want to receive correspondence from us, you may opt out as described below.

How Collected Information is Shared

We may share your information with business partners and other third parties in order to allow them to provide you with offers, promotions, ads or products, and services that we think you may enjoy. If you do not want us to share your personal information, you may opt out as described below.

We may also share your information with third parties who provide services on our behalf to help with our business activities. These companies are authorized to use your personal information only as necessary to provide these services to us, pursuant to written instructions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal information they receive from us for any other purpose. Representative business processes that our service providers/vendors assist us with include: shipping/mailing fulfillment.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Security of Information

Security measures are in place on this Web site to protect against the loss, misuse, and alteration of the information under our control. We offer industry-standard security measures. When you are on this Web site, the information you provide is encrypted and scrambled en route and decoded once it reaches us. Please remember that e-mail, which is different from the encrypted sessions above, is not secure. Therefore, we ask that you do not send confidential information such as social security or account numbers to us via an unsecured e-mail message. Send confidential information to us via U.S. mail or phone.

We take steps to require that our vendors, consultants, suppliers, and contractors observe our Privacy Policy with respect to security and the collection, use, and exchange of our customers' information. They are expected to abide by the Privacy Policy when conducting work for us.

Choice to Opt Out

If you wish to opt out of 1) receiving unsolicited marketing mail as a result of your transaction with us or 2) authorizing us to share your personal information with unaffiliated third parties and other organizations. Please see Contacting DFS below for contact information.


We are committed to ensuring that the information we obtain and use about our customers is accurate. You can help us maintain accurate records by informing us of changes or modifications to your personal information using one of the methods listed under Contacting DFS. Our service representatives are trained to answer questions about and give you reasonable access to your personal information in our database.

Target Audience

This web site is intended for Canadian residents only.

This Web site is directed at prospective and active distributors. We do not knowingly collect or use information from children. Should children access this Web site, we are confident that parents will not judge any of the information provided as objectionable for viewing. If you are under 18, you may use this Web site only with the involvement of a parent or guardian.

Other Web Sites Linked to the DFS Web Site

We may provide links within our sites and services to the sites or services of third parties. We are not responsible for the collection, use, monitoring, storage or sharing of any personal information by such third parties, and we encourage you to review those third parties' privacy notices and ask them questions about their privacy practices as they relate to you.


Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the confidentiality of information. These reviews are conducted by internal staff, internal auditors who report directly to our parent company Board of Directors, external auditing and accounting firms, and government regulators. Included in these self-assessments and examinations are reviews of the controls and safeguards related to consumer privacy described in our Privacy Policy.

Privacy Policy Changes and Acceptance of These Terms

We may update this Privacy Notice and its effective date to reflect changes to our data governance practices. If we propose to make any material changes, we will notify you by means of a notice on this page prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. By using this Web site, you consent to our posted Privacy Policy. If you do not agree with this Privacy Policy, please do not use this Web site.

About Registration

DFS provides registration as a service to you, our customer. You choose whether or not to take advantage of it.

If you register with us, we may store your information in an effort to make your ordering experience faster and easier. After registering, you may log in with your user name and password. Our "auto-login" service allows you to automatically access your purchase history and order status without having to re-key your user name and password.

Here is what we may store for you and why:

Your online purchase history: You don't have to remember what or how much; it allows you to reorder with just one click. Your purchasing information (billing, shipping contact, phone, credit card): Frees you from re-keying the information on every order. Your line of business and/or accounting software: Gives us the opportunity to offer promotions, products, and advice tailored to meet the needs of your business.

The information you provide during registration is stored in a secure database. You may modify your purchasing information at any time.

On the registration form, you may choose to receive various communications from us. If at any time, you would like to discontinue communications (emails, phone calls, faxes, newsletters or advertising from our partners), you may let us know on the registration form.

About Surveys and Contests

On occasion, DFS may conduct a survey or offer a contest. It will always be your decision whether or not to participate. We use the information gathered through these methods to help us develop new and improved products and market them to you. In addition, the information may help us tailor your experience on our site, showing products and services that would be helpful to your business.

Contacting DFS

For correction, update, access, and opt-out requests, please contact us at:
Phone: 1-800-490-6327 ( 8am to 6pm EST )
Fax: 1-800-255-6327

Attn: DFS List Services
330 Cranston Crescent
Midland, ON L4R 4V9